Accelerate Marketing Network

Earlier this month I started work with a colleague on a new Accelerate Network for Birmingham Chamber of Commerce and Industry.

My role is to facilitate six half-day sessions on sales and marketing with the Managing Directors of six engineering companies in the Black Country. What we know as 'metal bashers', which is not derogatory.

The first session in December covered an Introduction to Marketing, the Four Ps, the Difference between Products and Services and the Product Life Cycle.

In January we will cover:

• Market Segmentation
• Their Ideal Customer Profiles
• The Market Communication Mix
• Market Access.

Should be a good session.